CHINESE NEW YEAR 2024
THE ERA OF STRENGTH AND ROMANCE
Soar into the Year of the Dragon with Power, Prosperity, Luck & Love
1 FEB ’24 - 29 FEB ’24
In the Year of the Dragon, Central Embassy celebrates the journey through a realm where the powerful and the romantic converge, set against a backdrop that merges Chinese traditions of luck and various symbols of love, where strength, vitality, and positive emotions thrive. The vital energy of dragons and the depth of affection foster a harmonious and dynamic experience, overcoming all obstacles to a strong bond and a prosperous life.
Birthed by the grandeur of the Dragon, considered the most powerful and vital of all dragons in Chinese mythology, Central Embassy combines traditional symbolism with a modern experience, offering a unique way to celebrate this auspicious occasion. Empowering guests with prosperity, positivity, and success for the coming year, the majestic dragon grants abundance and blessings permeating the shopping center.
EVENT & DECORATION HAPPENING
THE GATES OF THE MIGHTY DRAGON, LEVELS 1 - 5
PILLARS OF POWER
LEVELS 1 - 5
The dragon adornments exude an aura of strength and prosperity. Climbing their way up the pillars, they symbolize the climb to success. They infuse guests with the dragon’s energy, determination and ambition, harnessing the mythical creature’s power, and blessing viewers with the promise of a successful journey ahead.
THE WALK OF WILL
Central Embassy link to Central Chidlom, Level 2
A walkway adorned with the dragon’s body, where visitors may draw strength and determination from the mythical creature’s resilience. Guests will journey along a path decorated with two koi fish, conveying love, endurance, and friendship. Meet ultimate success, represented by the majestic dragon that will take our guests to a picturesque paradise.
THE DRAGON’S CROWN
Center of Void, Level 2
The Dragon’s Head radiates boundless energy and success. Its grandeur captivates all, empowering guests with strength and determination. A sight to behold, it promises prosperity and achievement to those who witness its majestic presence.
THE QI MERCHANTS, LEVEL 5
Explore a market brimming with exquisite jewelry, auspicious items and snacks, perfect for gifting during the Chinese New Year or treating yourself to some good luck.
Featuring brands like Asian Beauty, Aclair Jewelry, Celeb Ceramic, BB Jade, Yanii Jewelry, Horo Scarf, Horo Décor, Petitbaby Shop, Mininamix, Aya, Jun, Aobauan Herb, Nature Glass, Gomono, Onlyyuu, Heijii Bkk, and Bakery Hut and Tea Factory.
DRAGON TROUP:
DRAGON’S PINNACLE PARADE
Date: 10 Feb ’24
Time: 12 pm & 5 pm
Location: All area
Experience the Dragon’s Pinnacle Parade as it gracefully moves through the mall. This spectacle promises to bring prosperity into the lives of our guests and leave them with lasting memories.
Witness the vibrant colors, intricate designs, and cultural richness as you join in the celebration of good fortune.
ANG-PAO:
THE POWER OF PROSPERITY PACKET
Energize your year with Central Embassy’s red Angpao envelopes for blessings in the Year of the Dragon. Receive a complimentary Power of Prosperity Packet with any purchase.
EATHAI, LEVEL LG
10 Feb ’24 - 20 Feb ’24
Embark on a culinary journey with menus that are as auspicious as they are delectable, promising a blend of flavor and fortune in every dish. Spend a minimum of 500 THB and seize the opportunity to win enticing discounts of 88 Baht, 188 Baht, and 888 Baht through a lucky draw, along with an array of other splendid rewards.
PROMOTION
THE GRAND IMPERIAL OFFERS
Soar into the Year of the Dragon with up to 5M Baht in Prosperous Rewards & Offers
