Central Pattana - Summer Invitation 2025

‘Summer Invitation 2025’ to positionThailand as ‘Destination of the year’ and transform Central shopping centers nationwide into ultimate summer destination

1.WORLD’S PHENOMENON SUMMER LANDMARK presents a global summer landmark sensation nationwide – Collaboration with Peanuts Worldwide, bringing Snoopy & The Peanuts™ gang to Thailand to celebrate Central Pattana’s 45th Anniversary and bring happiness across the country to every generation of customer.

centralwOrld is highlighting its reputation as the ‘world’s top destination’ by simulating a magical island throughout centralwOrld under the concept of ‘Summer Wonder Island’, joining hands with ‘Beebs Penthouse’, a Thai illustrator of the new generation, to create vibrancy, welcoming the summer in pop art style

  • Wonder Island Decorations – centralwOrld is transformed into an adventure island thanks to BEEBS PENTHOUSE who join in to create installation art such as The Giant Springboards, Beach Side Wonder, The Red Pineapple Glasses, Summer Arena, Dive into The Pool, Wonder Characters and Surfin' Sweet Summer
  • centralwOrld Fashion Citizens: 2025 Summer Annual Fashion Party – discover the summer fashion party with a fashion show from well-known brands; enjoy the first immersive art exhibition from world-class fashion brands from 26-28 March 2025.
  • Summer Fashion Collection – the collaboration of 20 fashion brands, jointly creating amazing summer collections such as RAVIPA, CASETiFY, PUMA, ROYAL IVY REGATTA, BIRKENSTOCK, MLB, CROCS, UNIQLO, TOMMY HILFIGER, COACH, Good Goods, Hug Craft, Gentle Woman, Urban Revivo, SANDRO, GUESS, Anta, O&B and more.
  • Summer Flavors Enjoy the taste of summer through the creation of brand-new menus from popular restaurants such as Nara, Co-Limited, Kiew Kai Ka, Camin Cuisine & Cafe, Yole, Luscious, Beans Coffee Roaster, Yenly Yours, Make Me Mango, Karun and Blendies.

2.‘INVITING THE WORLD WITH THAINESS’ – Introducing Thailand to the world through its unique Thai charms. Central Pattana is reiterating its success in putting forward ‘Thai Songkran’ as the global festival that foreign tourists should experience, with ‘Thailand’s Songkran World Water Festival 2025’ as the landmarks of the greatest Songkran entertainment at 34 Central shopping centers from 11-16 April 2025. A major Songkran event entitled ‘The Greatest Songkran Entertainment’ will be held at centralwOrld in the heart of Ratchaprasong; the fun continues without a break from 9-20 April 2025, along with full entertainment from the ‘FWD Music Festival’ from 18-20 April 2025 and Thai Rhythm Songkran Festival is a fusion of traditional Thai music with modern sounds, featuring Joey Boy, the legendary rapper, and many other top artists. This exciting event will take place from April 12-14, 2025.

As part of its commitment to supporting Thai Rising Stars, Central Pattana welcomes Freen Sarocha and Becky Rebecca Armstrong as Brand Ambassadors for its summer campaign. These globally recognized artists will engage Gen Z audiences and make a special appearance as “Songkran Goddesses of CentralWorld”, embodying beauty and joy to bring excitement to this year’s Songkran celebrations.

3.‘FESTIVE & EXPERIENTIAL TOURISM’ – Promoting Thailand as a ‘World Festive Destination’, over 1,000 local Thai festive events nationwide such as The Pattaya International Kite on the Beach 2025 and over 8 other kite and balloon shows are just the beginning of this year’s exciting events. Other highlights include the Samui Neon Run, a grand Summer Fashion Show at CentralWorld, Summer Sport Fashion x Vogue, and the long-awaited Travel Fair 2025, returning this year at Central Phuket. Enjoy the Summer Scooper Party with ice cream and summer sweets at Central Chiang Mai Airport, and the Taste of Samui event will feature Michelin chef tables at Central Samui.

ENJOY GREAT VALUE WITH HOT PROMOTIONS - For international customers, apply for The1 Tourist membership to receive a free Tourist Welcome Package valued up to THB 10,000*. Plus, enjoy an exclusive summer promotion: receive a Good Goods Tote Bag valued THB 720 when spending up to THB 6,000*, or THB 5,000* for Klook customers. These offers are available exclusively at 10 Central locations, including centralwOrld, Central Village Outlet, Central Rama 9, Central Phuket, Central Pattaya, Central Marina Outlet, Central Chiang Mai, Central Chiang Mai Airport, Central Samui, and Central Hat Yai. The summer promotion is available from 15 March to 5 May 2025.

*Terms and conditions apply

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